Why: Why the interest in backup
Who: Company, industry, person’s role details
How are they using the SaaS solution: e.g. SF as CRM vs SF for MC/Pardot
Setting expectations: Expand on the Cycle, pricing, and next steps. List Item
Understand competitors: Ask about the other solutions they are evaluatung
Cadence of follow-up: Call after. Post 5-7 days send an email, email, a call, OR call, call, email